John Hancock: Patriots’ Day 2020
Amidst the global pandemic, the 2020 Boston Marathon was cancelled.
The spirit of Patriots’ Day lived on.
This spot ran on TV and Social Media throughout Patriots’ Day 2020. When the cancellation was announced, my partner Ricky Mahoney and I proactively pitched a video to celebrate the spirit of race day and pay tribute to workers on the COVID frontlines. Through the incredible work of our producer Melissa Johnson and our production partner Windy Films, we brought this piece from script to finished video in less than 3 weeks.
Awards
2020 Hatch Bronze: Film
CREDITS
Copywriter / Associate Creative Director: Ricky Mahoney
Executive Creative Director: Rob Rizzo
Producer: Melissa Johnson
Production: Windy Films